Unlock competitive intelligence

Business Meeting Analysis Agent

Find the insights in every conversation

Delegate your call reviews to a specialized AI agent. It analyzes transcripts of sales calls, customer interviews, and internal meetings to identify key topics, track customer sentiment, and extract strategic intelligence.

Ideal for

Sales Teams

Product Management

Customer Success

  • Mercedes-Benz logo
    SMC  logo
    Philips logo
    Bayer Logo
    Mars Logo
    Roche logo
    Sony logo
    Alaris logo

See Business Meeting Analysis Agent in action

Play video

  • Mercedes-Benz logo
    SMC  logo
    Philips logo
    Bayer Logo
    Mars Logo
    Roche logo
    Sony logo
    Alaris logo

See Business Meeting Analysis Agent in action

Play video

  • Mercedes-Benz logo
    SMC  logo
    Philips logo
    Bayer Logo
    Mars Logo
    Roche logo
    Sony logo
    Alaris logo

See Business Meeting Analysis Agent in action

Play video

Competitive Intelligence

  • Mercedes-Benz logo
    SMC  logo
    Philips logo
    Bayer Logo
    Mars Logo
    Roche logo
    Sony logo
    Alaris logo

See Business Meeting Analysis Agent in action

Play video

Time comparison

Time comparison

Traditional way

Hours of manual listening

Hours of manual listening

With V7 Go agents

5-10 minutes per call

5-10 minutes per call

Average time saved

90%

90%

Why V7 Go

Why V7 Go

Competitor & Market Intelligence

Automatically tracks every mention of your competitors, their products, and their pricing across all customer conversations to give you a real-time market view.

Competitor & Market Intelligence

Automatically tracks every mention of your competitors, their products, and their pricing across all customer conversations to give you a real-time market view.

Competitor & Market Intelligence

Automatically tracks every mention of your competitors, their products, and their pricing across all customer conversations to give you a real-time market view.

Competitor & Market Intelligence

Automatically tracks every mention of your competitors, their products, and their pricing across all customer conversations to give you a real-time market view.

Customer Sentiment Analysis

Analyzes the language in transcripts to gauge customer sentiment, identify points of friction in your sales process, and understand what resonates with buyers.

Customer Sentiment Analysis

Analyzes the language in transcripts to gauge customer sentiment, identify points of friction in your sales process, and understand what resonates with buyers.

Customer Sentiment Analysis

Analyzes the language in transcripts to gauge customer sentiment, identify points of friction in your sales process, and understand what resonates with buyers.

Customer Sentiment Analysis

Analyzes the language in transcripts to gauge customer sentiment, identify points of friction in your sales process, and understand what resonates with buyers.

Product Feedback & Feature Request Tracking

Identifies and consolidates every feature request and piece of product feedback from sales and customer success calls, creating a direct line from the customer to your product roadmap.

Product Feedback & Feature Request Tracking

Identifies and consolidates every feature request and piece of product feedback from sales and customer success calls, creating a direct line from the customer to your product roadmap.

Product Feedback & Feature Request Tracking

Identifies and consolidates every feature request and piece of product feedback from sales and customer success calls, creating a direct line from the customer to your product roadmap.

Product Feedback & Feature Request Tracking

Identifies and consolidates every feature request and piece of product feedback from sales and customer success calls, creating a direct line from the customer to your product roadmap.

Key Topic Extraction

Automatically categorizes conversations by key topics, allowing you to quickly analyze what's being discussed in meetings without having to read every word.

Key Topic Extraction

Automatically categorizes conversations by key topics, allowing you to quickly analyze what's being discussed in meetings without having to read every word.

Key Topic Extraction

Automatically categorizes conversations by key topics, allowing you to quickly analyze what's being discussed in meetings without having to read every word.

Key Topic Extraction

Automatically categorizes conversations by key topics, allowing you to quickly analyze what's being discussed in meetings without having to read every word.

Sales Coaching Insights

Helps sales managers identify which talk tracks are working, how top performers handle objections, and where reps might need additional coaching.

Sales Coaching Insights

Helps sales managers identify which talk tracks are working, how top performers handle objections, and where reps might need additional coaching.

Sales Coaching Insights

Helps sales managers identify which talk tracks are working, how top performers handle objections, and where reps might need additional coaching.

Sales Coaching Insights

Helps sales managers identify which talk tracks are working, how top performers handle objections, and where reps might need additional coaching.

Automated Meeting Summaries

Generates a concise summary of any call, highlighting the key topics discussed, customer sentiment, competitor mentions, and any follow-up actions required.

Automated Meeting Summaries

Generates a concise summary of any call, highlighting the key topics discussed, customer sentiment, competitor mentions, and any follow-up actions required.

Automated Meeting Summaries

Generates a concise summary of any call, highlighting the key topics discussed, customer sentiment, competitor mentions, and any follow-up actions required.

Automated Meeting Summaries

Generates a concise summary of any call, highlighting the key topics discussed, customer sentiment, competitor mentions, and any follow-up actions required.

Customer voices

Customer voices

Connect AI to the voice of your customer.

Connect AI to the voice of your customer.

Turn every sales call and support ticket into a strategic asset.

Turn every sales call and support ticket into a strategic asset.

Finance

Legal

Insurance

Tax

Real Estate

Finance

Legal

Insurance

Tax

Real Estate

Finance

Legal

Insurance

Tax

Real Estate

Customer Voices

Features

Features

Results you can actually trust.
Reliable AI document processing toolkit.

Results you can trust.
Trustworthy AI document processing toolkit.

Supporting complex documents.

Up to 200 pages.

Business conversations are unstructured. This agent is designed to find insights in messy, real-world text, including long email chains, raw audio transcripts with multiple speakers, and informal Slack threads.

Input types

50+ languages

Audio Transcripts

200 pages

Multi-modal

Document types

Text Files

Email Threads

Tables

Slack Exports

PDFs

Vendor_US.xlsx

3

Supply_2023.pptx

Review_Legal.pdf

Supporting complex documents.

Up to 200 pages.

Business conversations are unstructured. This agent is designed to find insights in messy, real-world text, including long email chains, raw audio transcripts with multiple speakers, and informal Slack threads.

Input types

50+ languages

Audio Transcripts

200 pages

Multi-modal

Document types

Text Files

Email Threads

Tables

Slack Exports

PDFs

Vendor_US.xlsx

3

Supply_2023.pptx

Review_Legal.pdf

Supporting complex documents.

Up to 200 pages.

Business conversations are unstructured. This agent is designed to find insights in messy, real-world text, including long email chains, raw audio transcripts with multiple speakers, and informal Slack threads.

Input types

50+ languages

Audio Transcripts

200 pages

Multi-modal

Document types

Text Files

Email Threads

Tables

Slack Exports

PDFs

Vendor_US.xlsx

3

Supply_2023.pptx

Review_Legal.pdf

Reach 99% accuracy rate

through GenAI reasoning.

Finding the right insight requires understanding context. The agent uses AI reasoning to distinguish between a casual mention of a competitor and a serious threat, ensuring the intelligence it surfaces is genuinely significant.

Model providers

Security note

V7 never trains models on your private data. We keep your data encrypted and allow you to deploy your own models.

Answer

Type

Text

Tool

o4 Mini

Reasoning effort

Off

Low

Mid

High

AI Citations

Inputs

Set a prompt (Press @ to mention an input)

Reach 99% accuracy rate

through GenAI reasoning.

Finding the right insight requires understanding context. The agent uses AI reasoning to distinguish between a casual mention of a competitor and a serious threat, ensuring the intelligence it surfaces is genuinely significant.

Model providers

Security note

V7 never trains models on your private data. We keep your data encrypted and allow you to deploy your own models.

Answer

Type

Text

Tool

o4 Mini

Reasoning effort

Off

Low

Mid

High

AI Citations

Inputs

Set a prompt (Press @ to mention an input)

Reach 99% accuracy rate

through GenAI reasoning.

Finding the right insight requires understanding context. The agent uses AI reasoning to distinguish between a casual mention of a competitor and a serious threat, ensuring the intelligence it surfaces is genuinely significant.

Model providers

Security note

V7 never trains models on your private data. We keep your data encrypted and allow you to deploy your own models.

Answer

Type

Text

Tool

o4 Mini

Reasoning effort

Off

Low

Mid

High

AI Citations

Inputs

Set a prompt (Press @ to mention an input)

Trustworthy results,

grounded in reality.

You can trust every insight the agent finds. Every identified theme, competitor mention, or piece of customer feedback is visually linked directly to the sentence where it was said in the original transcript, providing total verification.

Visual grounding in action

00:54

Deliberate Misrepresentation: During the trial, evidence was presented showing that John Doe deliberately misrepresented his income on multiple occasions over several years. This included falsifying documents, underreporting income, and inflating deductions to lower his tax liability. Such deliberate deception demonstrates intent to evade taxes.

Pattern of Behavior: The prosecution demonstrated a consistent pattern of behavior by John Doe, spanning several years, wherein he consistently failed to report substantial portions of his income. This pattern suggested a systematic attempt to evade taxes rather than mere oversight or misunderstanding.

Concealment of Assets: Forensic accounting revealed that John Doe had taken significant steps to conceal his assets offshore, including setting up shell companies and using complex financial structures to hide income from tax authorities. Such elaborate schemes indicate a deliberate effort to evade taxes and avoid detection.

Failure to Cooperate: Throughout the investigation and trial, John Doe displayed a lack of cooperation with tax authorities. He refused to provide requested documentation, obstructed the audit process, and failed to disclose relevant financial information. This obstructionism further supported the prosecution's argument of intentional tax evasion.

Prior Warning and Ignoring Compliance

02

01

01

02

Trustworthy results,

grounded in reality.

You can trust every insight the agent finds. Every identified theme, competitor mention, or piece of customer feedback is visually linked directly to the sentence where it was said in the original transcript, providing total verification.

Visual grounding in action

00:54

Deliberate Misrepresentation: During the trial, evidence was presented showing that John Doe deliberately misrepresented his income on multiple occasions over several years. This included falsifying documents, underreporting income, and inflating deductions to lower his tax liability. Such deliberate deception demonstrates intent to evade taxes.

Pattern of Behavior: The prosecution demonstrated a consistent pattern of behavior by John Doe, spanning several years, wherein he consistently failed to report substantial portions of his income. This pattern suggested a systematic attempt to evade taxes rather than mere oversight or misunderstanding.

Concealment of Assets: Forensic accounting revealed that John Doe had taken significant steps to conceal his assets offshore, including setting up shell companies and using complex financial structures to hide income from tax authorities. Such elaborate schemes indicate a deliberate effort to evade taxes and avoid detection.

Failure to Cooperate: Throughout the investigation and trial, John Doe displayed a lack of cooperation with tax authorities. He refused to provide requested documentation, obstructed the audit process, and failed to disclose relevant financial information. This obstructionism further supported the prosecution's argument of intentional tax evasion.

Prior Warning and Ignoring Compliance

02

01

01

02

Trustworthy results,

grounded in reality.

You can trust every insight the agent finds. Every identified theme, competitor mention, or piece of customer feedback is visually linked directly to the sentence where it was said in the original transcript, providing total verification.

Visual grounding in action

00:54

Deliberate Misrepresentation: During the trial, evidence was presented showing that John Doe deliberately misrepresented his income on multiple occasions over several years. This included falsifying documents, underreporting income, and inflating deductions to lower his tax liability. Such deliberate deception demonstrates intent to evade taxes.

Pattern of Behavior: The prosecution demonstrated a consistent pattern of behavior by John Doe, spanning several years, wherein he consistently failed to report substantial portions of his income. This pattern suggested a systematic attempt to evade taxes rather than mere oversight or misunderstanding.

Concealment of Assets: Forensic accounting revealed that John Doe had taken significant steps to conceal his assets offshore, including setting up shell companies and using complex financial structures to hide income from tax authorities. Such elaborate schemes indicate a deliberate effort to evade taxes and avoid detection.

Failure to Cooperate: Throughout the investigation and trial, John Doe displayed a lack of cooperation with tax authorities. He refused to provide requested documentation, obstructed the audit process, and failed to disclose relevant financial information. This obstructionism further supported the prosecution's argument of intentional tax evasion.

Prior Warning and Ignoring Compliance

02

01

01

02

Enterprise grade security

for high-stake industries.

Your customer conversations are your most confidential data. V7 Go ensures this intelligence is protected by processing all transcripts within your secure environment, so your sales strategy and customer data are never exposed.

Certifications

GDPR

SOC2

HIPAA

ISO

Safety

Custom storage

Data governance

Access-level permissions

Enterprise grade security

for high-stake industries.

Your customer conversations are your most confidential data. V7 Go ensures this intelligence is protected by processing all transcripts within your secure environment, so your sales strategy and customer data are never exposed.

Certifications

GDPR

SOC2

HIPAA

ISO

Safety

Custom storage

Data governance

Access-level permissions

Enterprise grade security

for high-stake industries.

Your customer conversations are your most confidential data. V7 Go ensures this intelligence is protected by processing all transcripts within your secure environment, so your sales strategy and customer data are never exposed.

Certifications

GPDR

SOC2

HIPAA

ISO

Safety

Custom storage

Data governance

Access-level permissions

More agents

More agents

Explore more agents to help you

Explore more agents to help you

automate your business operations

More agents

Business Task Management Agent

Delegate your post-meeting admin work to a specialized AI agent. It reads transcripts and notes to automatically identify every task, decision, and follow-up, then populates them into your project management tools.

Business

Action Item Extraction

Task Owner Assignment

Project Management Integration

Explore

Business Task Management Agent

Delegate your post-meeting admin work to a specialized AI agent. It reads transcripts and notes to automatically identify every task, decision, and follow-up, then populates them into your project management tools.

Business

Action Item Extraction

Task Owner Assignment

Project Management Integration

Explore

Business Task Management Agent

Delegate your post-meeting admin work to a specialized AI agent. It reads transcripts and notes to automatically identify every task, decision, and follow-up, then populates them into your project management tools.

Business

Action Item Extraction

Task Owner Assignment

Project Management Integration

Explore

Business Task Management Agent

Delegate your post-meeting admin work to a specialized AI agent. It reads transcripts and notes to automatically identify every task, decision, and follow-up, then populates them into your project management tools.

Business

Action Item Extraction

Task Owner Assignment

Project Management Integration

Explore

AI Customer Feedback Analysis Agent

Delegate your feedback analysis to a specialized AI agent. It reads and understands thousands of survey responses, support tickets, and call transcripts to automatically identify key themes, gauge sentiment, and extract actionable insights.

Business

Customer Feedback Analysis

Sentiment Analysis

Thematic Analysis

Explore

AI Customer Feedback Analysis Agent

Delegate your feedback analysis to a specialized AI agent. It reads and understands thousands of survey responses, support tickets, and call transcripts to automatically identify key themes, gauge sentiment, and extract actionable insights.

Business

Customer Feedback Analysis

Sentiment Analysis

Thematic Analysis

Explore

AI Customer Feedback Analysis Agent

Delegate your feedback analysis to a specialized AI agent. It reads and understands thousands of survey responses, support tickets, and call transcripts to automatically identify key themes, gauge sentiment, and extract actionable insights.

Business

Customer Feedback Analysis

Sentiment Analysis

Thematic Analysis

Explore

AI Customer Feedback Analysis Agent

Delegate your feedback analysis to a specialized AI agent. It reads and understands thousands of survey responses, support tickets, and call transcripts to automatically identify key themes, gauge sentiment, and extract actionable insights.

Business

Customer Feedback Analysis

Sentiment Analysis

Thematic Analysis

Explore

Business Performance Analysis Agent

Delegate your routine performance reporting to a specialized AI agent. It automatically reads your sales reports, marketing dashboards, and financial summaries to identify key trends, calculate KPIs, and generate a clear performance narrative.

Business

KPI Reporting

Trend Analysis

Performance Summarization

Explore

Business Performance Analysis Agent

Delegate your routine performance reporting to a specialized AI agent. It automatically reads your sales reports, marketing dashboards, and financial summaries to identify key trends, calculate KPIs, and generate a clear performance narrative.

Business

KPI Reporting

Trend Analysis

Performance Summarization

Explore

Business Performance Analysis Agent

Delegate your routine performance reporting to a specialized AI agent. It automatically reads your sales reports, marketing dashboards, and financial summaries to identify key trends, calculate KPIs, and generate a clear performance narrative.

Business

KPI Reporting

Trend Analysis

Performance Summarization

Explore

Business Performance Analysis Agent

Delegate your routine performance reporting to a specialized AI agent. It automatically reads your sales reports, marketing dashboards, and financial summaries to identify key trends, calculate KPIs, and generate a clear performance narrative.

Business

KPI Reporting

Trend Analysis

Performance Summarization

Explore

Market Competition Analysis Agent

Delegate your competitive monitoring to a specialized AI agent. It continuously scans competitor websites, SEC filings, and product announcements to build a real-time, 360-degree view of their strategy and performance.

Business

Competitive Intelligence

Website Change Detection

SEC Filing Analysis

Explore

Market Competition Analysis Agent

Delegate your competitive monitoring to a specialized AI agent. It continuously scans competitor websites, SEC filings, and product announcements to build a real-time, 360-degree view of their strategy and performance.

Business

Competitive Intelligence

Website Change Detection

SEC Filing Analysis

Explore

Market Competition Analysis Agent

Delegate your competitive monitoring to a specialized AI agent. It continuously scans competitor websites, SEC filings, and product announcements to build a real-time, 360-degree view of their strategy and performance.

Business

Competitive Intelligence

Website Change Detection

SEC Filing Analysis

Explore

Market Competition Analysis Agent

Delegate your competitive monitoring to a specialized AI agent. It continuously scans competitor websites, SEC filings, and product announcements to build a real-time, 360-degree view of their strategy and performance.

Business

Competitive Intelligence

Website Change Detection

SEC Filing Analysis

Explore

Project Management & Monitoring Agent

Delegate your project monitoring to a specialized AI agent. It reads all your project communications—from Jira tickets and Asana updates to Slack channels and status emails—to automatically generate a concise, accurate summary of project progress and risks.

Business

Project Status Reporting

Risk Identification

Cross-System Monitoring

Explore

Project Management & Monitoring Agent

Delegate your project monitoring to a specialized AI agent. It reads all your project communications—from Jira tickets and Asana updates to Slack channels and status emails—to automatically generate a concise, accurate summary of project progress and risks.

Business

Project Status Reporting

Risk Identification

Cross-System Monitoring

Explore

Project Management & Monitoring Agent

Delegate your project monitoring to a specialized AI agent. It reads all your project communications—from Jira tickets and Asana updates to Slack channels and status emails—to automatically generate a concise, accurate summary of project progress and risks.

Business

Project Status Reporting

Risk Identification

Cross-System Monitoring

Explore

Project Management & Monitoring Agent

Delegate your project monitoring to a specialized AI agent. It reads all your project communications—from Jira tickets and Asana updates to Slack channels and status emails—to automatically generate a concise, accurate summary of project progress and risks.

Business

Project Status Reporting

Risk Identification

Cross-System Monitoring

Explore

AI Business Intelligence & Analytics

Delegate your business analysis to a specialized AI agent. Connect all your data sources to a central Knowledge Hub, then ask complex questions in plain language and get back synthesized, data-backed answers in seconds.

Business

Natural Language Querying

Unified Data Access

Automated Data Synthesis

Explore

AI Business Intelligence & Analytics

Delegate your business analysis to a specialized AI agent. Connect all your data sources to a central Knowledge Hub, then ask complex questions in plain language and get back synthesized, data-backed answers in seconds.

Business

Natural Language Querying

Unified Data Access

Automated Data Synthesis

Explore

AI Business Intelligence & Analytics

Delegate your business analysis to a specialized AI agent. Connect all your data sources to a central Knowledge Hub, then ask complex questions in plain language and get back synthesized, data-backed answers in seconds.

Business

Natural Language Querying

Unified Data Access

Automated Data Synthesis

Explore

AI Business Intelligence & Analytics

Delegate your business analysis to a specialized AI agent. Connect all your data sources to a central Knowledge Hub, then ask complex questions in plain language and get back synthesized, data-backed answers in seconds.

Business

Natural Language Querying

Unified Data Access

Automated Data Synthesis

Explore

Next steps

Next steps

What are your customers *really* telling you?

Send us a handful of anonymized call transcripts. We'll show you the competitor insights and product feedback you might be missing.

Uncover hidden liabilities

in

supplier contracts.

V7 Go transforms documents into strategic assets. 150+ enterprises are already on board:

  • Mercedes-Benz logo
    SMC  logo
    Philips logo
    Bayer Logo
    Mars Logo
    Roche logo
    Sony logo
    Alaris logo

Uncover hidden liabilities

in

supplier contracts.

V7 Go transforms documents into strategic assets. 150+ enterprises are already on board:

  • Mercedes-Benz logo
    SMC  logo
    Philips logo
    Bayer Logo
    Mars Logo
    Roche logo
    Sony logo
    Alaris logo

Answers

Answers

What you need to know about our

Business Meeting Analysis Agent

Does this agent record or transcribe calls for us?

No, the agent works on the output of your existing recording and transcription tools. It integrates with platforms like Zoom or can analyze any plain text transcript file you provide.

+

Does this agent record or transcribe calls for us?

No, the agent works on the output of your existing recording and transcription tools. It integrates with platforms like Zoom or can analyze any plain text transcript file you provide.

+

Does this agent record or transcribe calls for us?

No, the agent works on the output of your existing recording and transcription tools. It integrates with platforms like Zoom or can analyze any plain text transcript file you provide.

+

How does it track specific things like competitor names or feature requests?

You provide it with a list of key terms to track (e.g., a list of your top 5 competitors). The agent then uses contextual understanding to find and categorize mentions of those terms intelligently.

+

How does it track specific things like competitor names or feature requests?

You provide it with a list of key terms to track (e.g., a list of your top 5 competitors). The agent then uses contextual understanding to find and categorize mentions of those terms intelligently.

+

How does it track specific things like competitor names or feature requests?

You provide it with a list of key terms to track (e.g., a list of your top 5 competitors). The agent then uses contextual understanding to find and categorize mentions of those terms intelligently.

+

What's the difference between this and a tool like Gong?

Tools like Gong provide a specific, structured analysis. The V7 Go agent is fully customizable. You can configure it to find and analyze anything you want in a conversation, based on your unique business goals, and integrate that data into any other system, not just a CRM.

+

What's the difference between this and a tool like Gong?

Tools like Gong provide a specific, structured analysis. The V7 Go agent is fully customizable. You can configure it to find and analyze anything you want in a conversation, based on your unique business goals, and integrate that data into any other system, not just a CRM.

+

What's the difference between this and a tool like Gong?

Tools like Gong provide a specific, structured analysis. The V7 Go agent is fully customizable. You can configure it to find and analyze anything you want in a conversation, based on your unique business goals, and integrate that data into any other system, not just a CRM.

+

How accurate is the sentiment analysis?

The agent uses modern AI models to provide a strong baseline for sentiment (positive, negative, neutral). More importantly, every sentiment score is linked back to the specific phrases in the transcript, so you can quickly see the context and verify it yourself.

+

How accurate is the sentiment analysis?

The agent uses modern AI models to provide a strong baseline for sentiment (positive, negative, neutral). More importantly, every sentiment score is linked back to the specific phrases in the transcript, so you can quickly see the context and verify it yourself.

+

How accurate is the sentiment analysis?

The agent uses modern AI models to provide a strong baseline for sentiment (positive, negative, neutral). More importantly, every sentiment score is linked back to the specific phrases in the transcript, so you can quickly see the context and verify it yourself.

+

Can it analyze internal meetings as well as external calls?

Yes. It's equally effective at analyzing internal strategy sessions, all-hands meetings, or project check-ins. You can use it to summarize key decisions, track departmental feedback, and ensure alignment across the company.

+

Can it analyze internal meetings as well as external calls?

Yes. It's equally effective at analyzing internal strategy sessions, all-hands meetings, or project check-ins. You can use it to summarize key decisions, track departmental feedback, and ensure alignment across the company.

+

Can it analyze internal meetings as well as external calls?

Yes. It's equally effective at analyzing internal strategy sessions, all-hands meetings, or project check-ins. You can use it to summarize key decisions, track departmental feedback, and ensure alignment across the company.

+

Can I see trends across hundreds of calls over time?

Yes. By processing calls in bulk, the agent can deliver a structured dataset of all insights. You can then use this data to build dashboards and track trends, such as whether mentions of a certain competitor are increasing or decreasing over time.

+

Can I see trends across hundreds of calls over time?

Yes. By processing calls in bulk, the agent can deliver a structured dataset of all insights. You can then use this data to build dashboards and track trends, such as whether mentions of a certain competitor are increasing or decreasing over time.

+

Can I see trends across hundreds of calls over time?

Yes. By processing calls in bulk, the agent can deliver a structured dataset of all insights. You can then use this data to build dashboards and track trends, such as whether mentions of a certain competitor are increasing or decreasing over time.

+